Meet the Parents ..Tim and Sarah are the brother and sister team who put together and run Weanie Wear Ltd. Tim, with twenty two years of merchandising experience, clutches onto single status, while Sarah's twenty years of marriage, the bringing up of two children, and seven years working in children's wear means that she has a fair understanding of babies and baby wear.

The Conception ..The life, times, and survival of a small business, despite politicians' claims that they are the backbone of a nation, only gets more difficult as the years roll on. With the need for our family wholesale firm to diversify, and the solid belief that due to a general lack of High Street, mail order, and internet availability, a niche, and therefore an opportunity, exists for an online company specialising in the supply of high quality practical clothing and bedding for babies between premature and twelve months of age, an interesting idea appeared to have been created.

The Birth ..Following exhaustive research, a discerning selection of products, and careful construction of our website, weaniewear.co.uk including weaniewear.com, launched itself, literally, to the World on October 18, 2004. Like babies themselves we hope to experience steady growth, give a lot of pleasure, and have a bright future.

Our Attitude ..Having grown up in a small business, now in its third generation, which is sworn to a commitment to give the very best in personal service we only know one way to look after people, and that is to do our utmost to please. Coupled with that is a desire to help dispel the current feeling amongst the populace that the Internet is a cold, clinical, and vulnerable place to shop. We endeavour to greet you on line as we would in person. The web of course has grown up so quickly that much of its foundations are still being developed. Once achieved the future of shopping on line will be as psychologically comfortable as visiting a shopping mall. Meanwhile, there are still a few rogues out there. Weanie Wear is not one of them, and you are secure in our hands.

Your Guarantee ..Weanie Wear pledges itself to offer personal service of the highest possible order, a fair pricing structure, to promote and sell only goods of a very high standard of workmanship, materials and design, and to despatch your order and resolve any query or exchange, as quickly and as efficiently as possible. Unlike so many online businesses we will enter into personal correspondence, and do whatever it takes to sort out a problem. After all, babies in spite of being life's little miracles, can create enough problems to keep their parents busy, so it is definitely not our aim to add to those.

Charity Connections ..The pace and apparently hostile pace of life can sometimes appear overwhelming, particularly when tired, and new arrivals certainly have a habit of producing that condition in a parent or two, but of course at the same time babies readily put life into perspective, which helps turn around the rather unhealthy adage, in our opinion, that life is part of business. We prefer the old fashioned notion, in fact, that business is part of life, and to endorse that belief we have decided to donate 2% of Weanie Wear's annual turnover between two charities. Once in place, details of the charities, and regular updates about them, will be available on our site. Business is big, life is bigger.